Why Do People See Different Colors on the Dress?

In 2015, a photograph of a striped garment ignited a global debate, perplexing millions who disagreed on its fundamental colors. This image, known as “The Dress,” highlighted the surprising variability of human vision. What one person perceived as blue and black, another identified as white and gold, leading to widespread confusion. This article explores the scientific principles explaining why such a simple image could evoke different perceptions.

The Viral Illusion

The phenomenon of “The Dress” began with a photo posted online in February 2015. The image quickly went viral, prompting widespread online discussion as people debated the garment’s true colors. This intense disagreement, centered on a single photograph, underscored the subjective nature of visual experience. The core of the phenomenon was a profound difference in how individual brains interpreted the same visual input.

The Science of Color Perception

Understanding how “The Dress” created such confusion requires a look into the fundamentals of human color perception. Color is not an inherent property of an object but rather a product of how our brains interpret light reflecting off surfaces. When light, which is composed of different wavelengths, strikes an object, some wavelengths are absorbed while others are reflected. The reflected wavelengths then enter our eyes.

Within the retina at the back of our eyes are specialized photoreceptor cells called cones, which are responsible for detecting color. There are three types of cones, each sensitive to different ranges of light wavelengths, generally corresponding to red, green, and blue light. The brain processes signals from these cones to construct our perception of color. Color constancy is where the brain attempts to maintain a consistent perception of an object’s color despite changes in ambient lighting conditions. For instance, a red apple looks red whether viewed in bright sunlight or under dimmer indoor lighting, because the brain automatically adjusts for the light source.

Decoding the Dress: Lighting and Brain’s Best Guess

The divergent perceptions of “The Dress” stemmed from an ambiguous lighting situation within the photograph that challenged the brain’s color constancy mechanism. The image was taken under conditions where the light source was unclear, making it difficult for the brain to accurately discount the color of the ambient illumination. Some viewers’ brains interpreted the lighting as a yellowish or warm light source, such as indoor artificial light or sunlight filtering through a window. To achieve color constancy, these brains then subtracted the yellow tones, causing the blue parts of the dress to appear white and the black parts to appear gold.

Conversely, other brains interpreted the ambiguous lighting as being in shadow or under cooler, bluish illumination. In this scenario, the brain compensated by adding blue tones, causing the blue areas of the dress to be perceived as blue and the black areas as black. This phenomenon is an example of “perceptual ambiguity,” where the brain makes an unconscious “best guess” about the light source. The brain’s interpretation of the lighting conditions dictates the perceived colors of the object. Individual differences in visual processing or prior assumptions about the lighting could influence which “best guess” a person’s brain made.