Where to Buy Over-the-Counter Hearing Aids

Over-the-Counter (OTC) hearing aids represent a new category of device designed to make hearing assistance more affordable and accessible. The U.S. Food and Drug Administration (FDA) established this classification, allowing certain air-conduction hearing aids to be sold directly to consumers without a medical exam or prescription. This regulatory change, finalized in August 2022, was intended to stimulate competition and reduce the high cost of hearing assistance for millions of Americans. The availability of these devices has opened up new possibilities for adults who perceive they have a mild to moderate hearing impairment.

Determining if OTC Hearing Aids Are Right for You

OTC hearing aids are specifically regulated for use by adults aged 18 and older who experience perceived mild to moderate hearing loss. This means the devices are not intended for individuals with more severe hearing loss, who still require a prescription device and professional care. A person with mild to moderate hearing loss might notice difficulty hearing conversations in noisy environments or frequently need to turn up the volume on the television.

The FDA requires labeling on OTC devices to help consumers recognize the appropriate level of hearing impairment for which these aids are suitable. However, the presence of certain physical symptoms indicates the need to consult a healthcare professional, such as an ear-nose-throat doctor (ENT) or audiologist, before purchasing an OTC device. These warning signs include sudden or rapidly worsening hearing loss, pain or discomfort in the ear, or active drainage from the ear canal.

OTC devices are self-programmable, meaning the user is responsible for customizing the settings to their specific hearing needs. Individuals who are unable or unwilling to manage the device’s technical adjustments may find better support with prescription hearing aids that include professional fitting. People under the age of 18 must seek guidance from a doctor or licensed audiologist, as OTC aids are not legally intended for minors.

Types of Retailers and Purchase Platforms

The regulatory framework for OTC hearing aids allows them to be sold through a variety of channels, giving consumers flexibility in their purchasing decision. These channels range from traditional brick-and-mortar stores to purely online platforms, each offering a distinct buying experience.

Big-Box Retailers and Pharmacies

Big-box retailers and pharmacies have become a primary destination for many consumers seeking immediate access to OTC hearing aids. Stores like Walmart, Walgreens, and Best Buy often stock a selection of brands, providing the convenience of an in-person transaction and the ability to physically examine the packaging. While these locations offer accessibility, they typically do not provide the specialized support or professional guidance that comes from a hearing healthcare provider.

Direct-to-Consumer (DTC) Online Platforms

Direct-to-consumer (DTC) online platforms offer the widest selection of models and brands, frequently at competitive prices. Buying online provides convenience and the potential for a lower cost compared to traditional models. The self-fitting nature of many online-purchased devices means the user must be comfortable using a smartphone or computer application to adjust the settings.

Audiology Clinics

Some audiology and hearing healthcare clinics also offer a hybrid model, selling OTC options alongside their prescription devices. Purchasing from a clinic may provide a balance, giving the consumer access to the lower-cost OTC devices while still offering the option of professional consultation or support services for an additional fee. This approach is particularly helpful for first-time users who may want professional guidance without committing to a full prescription package.

Essential Consumer Protections and Support

Understanding the consumer protections that accompany an OTC hearing aid purchase is a necessary step before finalizing the transaction. A return or trial period is one of the most significant protections, as it allows the user time to determine if the device provides the expected benefit. While there is no standard federal return period, many reputable retailers and manufacturers offer a risk-free trial, sometimes up to 30 days or more, for a full or partial refund.

Consumers should verify the seller’s specific return policy, including whether restocking fees apply or if the refund is contingent on the device’s condition. The manufacturer’s warranty is another important safeguard, typically covering malfunctions and necessary repairs for a set period, often around one year. This warranty protects the buyer against defects that substantially impact the use or value of the device.

The availability and quality of customer support should be a major consideration, especially when purchasing a self-fitting device online. Because OTC aids require the user to customize the settings, accessible customer service for troubleshooting and technical assistance is necessary. Consumers should check if support is available via phone, video call, or in-store and confirm the hours of operation.