Where to Buy Emu Oil and What to Look For

Emu oil is a rendered oil derived from the fat of the emu, a large flightless bird native to Australia. Historically, Aboriginal Australians used the oil topically for thousands of years to address muscle aches and certain skin conditions. This natural oil is rich in fatty acids, including oleic acid (Omega-9) and linoleic acid (Omega-6), which contribute to its moisturizing properties. Because of its composition, emu oil is now widely used in cosmetic and health applications globally. The oil is known for its deep skin penetration, which allows it to transport other compounds deeper into the skin layers.

Determining the Quality of Emu Oil

The quality of emu oil varies significantly, making selection important before purchase. The most reliable indicator of a premium product is the “Fully Refined” designation, which ensures the oil has been sterilized and filtered for contaminants. This refining process removes impurities, bacteria, and free fatty acids that could cause the oil to spoil or become unstable.

Consumers should look for the American Emu Association (AEA) Certified Fully Refined seal on the packaging. This certification signifies that the oil is Grade A and has been tested by a third-party American Oil Chemist Society (AOCS) certified chemist. This independent analysis verifies the oil’s fatty acid profile, ensuring it is pure emu oil and has not been adulterated. Pure products are preferred over blended products, as additives can reduce the oil’s efficacy.

Retail Channels for Emu Oil Products

Emu oil products are available through both physical and online retail channels. Physical retailers, such as national pharmacy chains, often carry emu oil products, typically in the pain relief or skin care aisles. Independent health food stores and specialized apothecaries may offer a wider selection of natural oils and provide instant access. A drawback of physical stores is that inventory is often limited to a few brands, making it difficult to find strictly pure, AEA Certified Fully Refined oil formulations.

Online platforms provide the widest array of options, including specialized natural product websites and large e-commerce marketplaces. Many emu farms and processors sell directly to consumers through their own websites, which offers the most transparency regarding the oil’s origin and processing. Online shopping offers the best chance of finding AEA certified products and allows for easy comparison of different brands and sizes. Buyers should confirm the seller’s reputation and check customer reviews when purchasing from large, multi-vendor online platforms.

Essential Purchasing Checklist

Before completing a transaction, buyers should check the product’s packaging and pricing. Pure, AEA Certified Fully Refined emu oil should be stored in dark, airtight containers, often glass, to prevent oxidation and maintain stability. Since emu oil is sensitive to light and heat, dark packaging is important for preserving its beneficial properties.

The typical price for certified, fully refined emu oil ranges from $15 to $25 per fluid ounce, with prices decreasing when purchasing larger volumes. Consumers should be wary of extremely low-priced alternatives, as this may indicate the oil is diluted, unrefined, or of a lower grade. Always look for a visible batch code and an expiration date printed on the product label. Check the label for the country of origin to understand the sourcing, even though the AEA certification guarantees a high standard of purity.