When Was the Brazilian Butt Lift (BBL) Invented?

The Brazilian Butt Lift (BBL) has become one of the most requested cosmetic procedures globally, known for its ability to reshape the lower body. The BBL is defined by its dual approach to body contouring: simultaneously reducing fat in unwanted areas while enhancing the volume and contour of the buttocks. Exploring its origins requires looking back at the earliest attempts at fat grafting, the formalization of the technique, and the recent shifts in safety standards.

Defining the Procedure

The Brazilian Butt Lift is a specialized form of autologous fat transfer, meaning the procedure uses the patient’s own tissue for augmentation. It is a two-step process that begins with liposuction to harvest fat from donor sites, typically the abdomen, flanks, or thighs. Removing fat from these areas enhances the final aesthetic by creating a slimmer waistline, which accentuates the augmented buttocks.

The harvested adipose tissue is then carefully purified to separate viable fat cells from excess fluid and damaged cells. Once processed, the concentrated fat is strategically injected into specific areas of the buttock region. This method allows for a highly customized result, improving the projection, roundness, and overall shape of the gluteal area without synthetic implants.

The successful survival of the transferred fat cells is necessary for the procedure’s long-term success. Unlike implants, the fat cells must establish a new blood supply in their new location to survive, a process known as “fat graft take.” Surgeons must overfill the area initially, as typically only 50 to 70 percent of the injected fat cells will survive the transfer permanently.

The Genesis of Fat Grafting

The concept of moving a patient’s own fat from one part of the body to another has deep roots in medical history. The earliest documented instance of autologous fat grafting occurred in 1893 when German surgeon Gustav Neuber transferred fat to a patient’s eye socket to correct defects left by a bone infection. In 1895, Viktor Czerny used a fatty tumor (lipoma) to reconstruct a breast defect, marking an early example of autologous material for soft tissue augmentation.

Despite these pioneering efforts, fat transfer techniques struggled for over a century to gain widespread acceptance in cosmetic surgery. Early methods involved surgical excision, which damaged the delicate fat cells and led to poor, unpredictable survival rates. The procedure was plagued by high reabsorption rates and inconsistent long-term results.

Fat grafting was largely set aside until the advent of modern liposuction in the late 1970s and 1980s. The new, gentler harvesting techniques provided a higher quality source of fat, paving the way for the later success of the BBL.

Formalizing the Brazilian Butt Lift

The direct path toward the Brazilian Butt Lift began in Brazil, where a cultural appreciation for a fuller figure spurred surgical innovation. Brazilian plastic surgeon Dr. Ivo Pitanguy pioneered early surgical techniques for buttock enhancement starting in the 1960s. In 1964, he published work detailing methods to correct buttock sag (ptosis), though his early work did not include the fat transfer component that defines the modern BBL.

The technique known today—combining liposuction with fat injection—was refined in the 1990s. This period saw the standardization of fat processing and injection techniques, which helped improve the viability of the transferred fat. The procedure was popularized under the name “Brazilian Butt Lift,” acknowledging both its geographic origins and the aesthetic ideal it sought to achieve.

The BBL experienced an explosive surge in global popularity after 2010, fueled by media trends and celebrity influence. This widespread adoption of the fat-grafting technique for gluteal augmentation marked the formal establishment of the BBL as a modern cosmetic procedure.

Modern Advancements and Safety Standards

The rapid rise in the BBL’s popularity coincided with a high rate of severe complications, prompting a safety revolution in the late 2010s. The primary danger was identified as pulmonary fat embolism, which occurred when injected fat accidentally entered the large gluteal veins and traveled to the lungs. This risk was directly linked to the technique of injecting fat deep into the gluteal muscle.

In response, global plastic surgery societies, including the American Society of Plastic Surgeons (ASPS), issued an urgent advisory in 2018. This consensus statement strictly prohibited fat injection into the muscle and required all fat to be placed exclusively into the subcutaneous layer, the layer just beneath the skin. This change significantly reduced the risk of fat embolism by keeping the fat away from the deeper blood vessels within the muscle.

Further technical advancements have been adopted to improve patient safety and predictability. The use of ultrasound guidance during the procedure is now a standard of care in many jurisdictions. This allows surgeons to visualize the tip of the injection cannula in real-time, ensuring the fat is delivered into the safe, superficial plane and avoiding accidental intramuscular injection. These standardized safety protocols have transformed the BBL into a far safer procedure than it was previously.