Alzheimer’s disease is a progressive neurological disorder that slowly destroys memory and other mental functions, impacting millions globally. As the most common cause of dementia, it involves complex brain changes leading to cognitive decline severe enough to interfere with daily life. An awareness symbol provides a common visual language to unite patients, caregivers, researchers, and advocates.
The Official Awareness Color
The color designated to represent Alzheimer’s awareness is purple, often seen in shades ranging from lavender to deep violet. This color has been universally adopted by the largest organizations fighting the disease to create a singular, recognizable identity. The primary visual marker is the awareness ribbon, which, despite its common shape, is immediately identified with the effort to end Alzheimer’s due to its distinctive purple hue. While a few smaller organizations use different colors, such as teal, the purple ribbon remains the predominant international symbol for the cause.
Symbolism Behind the Shade
The selection of purple was intended to convey specific, meaningful associations relevant to the fight against Alzheimer’s. Historically, the color has been associated with dignity and devotion, reflecting the dedication of the millions of family members and professional caregivers supporting individuals living with the disease. Purple is created by combining red and blue, representing a blend of passion and calm. Major organizations use this combination to symbolize unity across political divides and backgrounds.
Purple helps create a unique identity for Alzheimer’s awareness in the crowded landscape of public health causes. Many other diseases utilize primary or secondary colors, such as the widely recognized pink for breast cancer or red for heart disease. Purple establishes a distinct visual niche, separating the Alzheimer’s movement from other awareness efforts. The color’s traditional association with royalty and reverence also serves to honor the strength and resilience of those facing the daily challenges of cognitive decline.
Global Awareness Campaigns and Advocacy
The color purple forms the foundation of global awareness efforts to promote advocacy and funding. The World Health Organization and Alzheimer’s Disease International designate September as World Alzheimer’s Month, during which the color is prominently featured. During this period, the purple hue is used to “light up” major landmarks, government buildings, and homes, creating a highly visible display of solidarity.
Beyond the color, the Forget-Me-Not flower is an enduring secondary symbol often paired with purple. This small, blue blossom directly addresses the disease’s most prominent symptom: memory loss. The flower’s name represents the importance of remembrance and honoring a person’s identity as their memories fade. Advocacy groups use the flower in merchandise and fundraising materials, symbolizing hope and resilience through ongoing research and community support.
In the United States, June is recognized as Alzheimer’s & Brain Awareness Month. Organizations encourage the public to “Go Purple” by wearing the color and sharing educational materials to promote brain health initiatives.