Forbes is a global media organization that primarily delivers content focused on business, investing, and entrepreneurship. Founded in 1917 by Bertie Charles Forbes, the company has a long history of documenting wealth, innovation, and leadership. Today, Forbes operates across various platforms, extending its reach beyond traditional print to a broad digital presence. It aims to provide insights and analysis to a diverse audience, covering technology, leadership, and lifestyle topics alongside its core business focus.
From Print to Digital
Forbes began as a print magazine. As the media landscape evolved, Forbes expanded into the digital realm, developing a comprehensive online presence through Forbes.com. This shift allowed Forbes to adapt to contemporary media consumption habits, reaching a wider, global audience, which was instrumental in its continued growth.
The company uses various digital platforms, including social media, to share its content. This multi-platform approach includes publishing daily articles and engaging with readers across numerous digital touchpoints. Forbes’ digital strategy focuses on providing timely information and fostering engagement, ensuring its content remains accessible and relevant.
Iconic Lists and Rankings
Forbes’ reputation stems from its well-known lists and rankings, which highlight influential individuals and entities. “The Forbes 400” annually ranks the wealthiest American citizens based on their net worth. Its methodology involves a comprehensive research process, assessing assets like company stakes, real estate, and art, while accounting for liabilities. Wealth estimates are typically a snapshot from a specific date, gathered through public filings, financial statements, and interviews.
Another prominent ranking is the “30 Under 30” list, launched in 2011, which recognizes 30 influential individuals under the age of 30 in diverse industries. Inclusion on this list offers global recognition, enhancing credibility and opening doors to networking opportunities. The “World’s Billionaires” list, first published in 1987, identifies individuals globally with a net worth of $1 billion or more, estimating their wealth based on documented assets and debt. These lists contribute to Forbes’ authority and are widely recognized as benchmarks of success.
Global Reach and Influence
Forbes has a substantial global presence, reaching over 150 million people monthly across its platforms. The company publishes 49 global editions in 83 countries and 28 languages. This extensive reach positions Forbes as a leading voice in business journalism worldwide and a trusted source for insights into wealth, innovation, and leadership.
Forbes’ content influences entrepreneurs, investors, and the general public. Its reporting shapes conversations around economic trends and business strategies. With significant organic traffic, its digital ecosystem makes it a key information provider. Forbes’ ability to engage diverse audiences underscores its impact on shaping perspectives in the business world.