What Is Consecutive Sampling? Advantages and Disadvantages

Researchers often rely on sampling methods to gather information from a smaller group to gain insights into a larger population. Various approaches exist, each suited for different research questions. This article explores consecutive sampling, a specific method used in certain contexts.

Understanding Consecutive Sampling

Consecutive sampling is a non-probability technique where researchers select all accessible subjects meeting predefined inclusion criteria over a specified period or until a desired sample size is achieved. It involves continuous recruitment, inviting every eligible individual encountered during the study’s timeframe to participate. This method operates on the principle of taking individuals as they become available.

The process begins by defining subject characteristics for inclusion and exclusion. Researchers identify an accessible population, such as clinic patients or store customers. As individuals from this population present and meet criteria, they are systematically included until study requirements are fulfilled. This method is practical when a complete list of the target population is unavailable or when gathering data from an ongoing flow of individuals.

This method is often employed to quickly build a sample from a dynamic or “flowing” population. For instance, a study might recruit every patient admitted to an emergency room over a month. The focus is on systematically including every eligible person who becomes available during the collection phase, rather than randomly selecting from a pre-existing list.

Advantages and Disadvantages

Consecutive sampling offers several practical advantages. Its implementation is straightforward, involving identifying and recruiting available participants who meet specific criteria. This simplicity translates into cost-effectiveness, avoiding complex randomization or extensive efforts to compile population lists. Data collection is efficient, particularly for studies requiring a certain number of participants within a set timeframe.

Despite its practicality, consecutive sampling has limitations. As a non-probability method, the resulting sample may not be representative of the broader population, introducing sampling bias. Findings from such a sample might not be accurately generalized. There is also a risk of selection bias if participant characteristics differ systematically from those who do not become available.

When to Use Consecutive Sampling

Consecutive sampling is well-suited for research scenarios where its practical benefits outweigh generalizability limitations. It is often employed in pilot studies with limited resources or time, aiming for preliminary understanding or instrument testing. This method facilitates quick data collection, making it valuable for time-sensitive projects.

Researchers utilize consecutive sampling when studying easily accessible populations, such as patients presenting at a hospital department or attendees at an event. This approach is beneficial when the primary concern is not broad population-wide inference, but identifying patterns or generating hypotheses within the sampled group. For example, a study might use consecutive sampling to examine the experiences of new enrollees in a support program over six months.