Origin 21 is a home decor brand offering a cohesive collection of furnishings and accents with a modern aesthetic. The brand bridges the gap between high-end design trends and broad affordability. This guide provides an overview of the brand’s origins, its signature look, and the types of products available.
The Origin Story and Brand Positioning
Origin 21 is a private label brand created and owned by the home improvement retailer, Lowe’s. Launched in early 2022, the brand name pays tribute to the year 1921, marking the founding of Lowe’s. It was introduced to expand Lowe’s home decor offerings and complement its existing, more traditional private brands.
The brand focuses on delivering approachable, modern design at affordable prices. It appeals to trend-seeking consumers, such as younger homeowners or renters looking to modernize their style. The core mission is to pair function with beauty, offering on-trend items that help customers finish their home projects with a coordinated look. This strategy positions Lowe’s as a complete source for home style, including finishing touches.
The Signature Design Aesthetic
The Origin 21 collection features a contemporary aesthetic, leaning heavily on Mid-Century Modern and Scandinavian design influences. The look is defined by clean lines, providing simplicity and structure across the product range. Pieces often incorporate soft curves, introducing an organic feel that prevents the modern style from becoming too stark.
Materials frequently mix natural elements with polished finishes, utilizing rattan, wicker, and wood alongside sleek metal and glass components. Natural texture is evident in products like egg chairs and bar carts, which incorporate woven elements for both indoor and outdoor spaces. The color palette is generally neutral or muted, allowing the pieces to blend seamlessly into existing decor schemes. Selective pops of color are introduced through textiles and accent pieces.
Product Categories and Retail Availability
The Origin 21 line offers a wide assortment spanning the entire home, covering categories for both indoors and out. The collection includes larger furniture pieces, such as indoor and outdoor patio sets, seating, and storage, alongside smaller decorative accents. Product types extend to soft home goods like throw pillows and rugs, as well as functional items such as light fixtures, mirrors, and home organization solutions.
The brand also provides options for home renovation projects, including bathroom faucets and decorative hardware, allowing for a cohesive modern style down to the smallest detail. Origin 21 is an exclusive brand, available only through Lowe’s. Customers can shop the collection in Lowe’s physical stores nationwide or online through the company’s website.