Native is a popular personal care brand known for its commitment to ingredient transparency and avoiding certain synthetic chemicals. Consumers frequently search for products free from phthalates, which are common in many goods. Their inclusion in personal care items is a growing concern for shoppers. This article addresses Native’s phthalate status and explains why these chemicals are a source of consumer caution.
What Phthalates Are and Where They Appear
Phthalates are a family of man-made chemical compounds that function primarily as plasticizers and solvents. Their main purpose is to increase the flexibility, durability, and longevity of plastics, particularly polyvinyl chloride (PVC). Since they are not chemically bound to the material, phthalates can migrate out of products and into the environment over time.
In consumer products, phthalates are used to help lubricate formulas or to extend the longevity of fragrances. They are widely found in personal care items such as nail polish, hairspray, body lotion, and deodorants, often hidden under the generic term “fragrance.” They are also present in vinyl flooring, food packaging, medical tubing, and certain children’s toys.
Biological Effects of Phthalate Exposure
The concern surrounding these compounds stems from their classification as endocrine disruptors, meaning they interfere with the body’s hormonal systems. The endocrine system regulates numerous functions, including growth, development, metabolism, and reproduction. Phthalates disrupt this system by mimicking or interfering with natural hormones, such as estrogen and androgen.
Exposure has been associated with developmental and reproductive health issues. Studies have linked higher phthalate levels to potential impacts on male fertility, including lower sperm concentration and motility. In girls, certain exposures have been correlated with early or precocious puberty. Exposure to these chemicals can occur through inhalation, ingestion, and absorption through the skin.
Native’s Ingredient Assurance
Native products are explicitly marketed as phthalate-free. Phthalates are a stated exclusion across their entire product line, which includes deodorants, body washes, and hair care. This assurance is a core component of the company’s commitment to ingredient safety and transparency.
Native’s formulation strategy involves avoiding these compounds, even in their scented offerings. The company utilizes a blend of essential oils, natural extracts, and safe synthetic oils to create their unique fragrances. They explicitly state that both their natural and synthetic fragrance formulations are made without the inclusion of phthalates.
Consumer Vigilance Regarding “Fragrance” Labeling
A significant challenge for consumers is that federal regulations do not typically require the disclosure of individual chemical components that make up a “fragrance” or “parfum.” This regulatory loophole allows phthalates, particularly Diethyl Phthalate (DEP), to be included in a product without being listed separately on the ingredient label. DEP is often used as a solvent and fixative to help scents last longer.
When a product lists only “fragrance” or “parfum,” a consumer cannot determine if phthalates are present, necessitating reliance on the manufacturer’s specific assurance. Consumers should look for companies that proactively state their products are phthalate-free or those that provide full ingredient disclosure for their fragrance mixtures. This vigilance is a practical step for reducing exposure to these and other undisclosed chemicals in personal care items.