Innate Choice provides foundational nutritional supplements to support overall health. The company operates on the principle that the body’s innate capacity for health can be fully expressed when supplied with necessary raw materials. This philosophy guides their approach to developing products that complement dietary intake for well-being.
Core Nutritional Focus
Innate Choice centers its product line around nutrients fundamental for human health, with significant emphasis on Omega-3 fatty acids (typically from fish oil) and Vitamin D. These two categories are central to the brand’s approach to foundational nutrition. The company believes modern diets often lack sufficient amounts of these nutrients. Supplementation is presented as a way to provide what the body may not adequately obtain from food alone. This focus on Omega-3s and Vitamin D reflects their belief in these nutrients as basic building blocks for cellular function.
Product Formulation Principles
Innate Choice is committed to rigorous quality and purity in its supplement formulations. The company utilizes third-party testing for products like Omega Sufficiency and OmegA+D Sufficiency, to verify potency, purity, and freshness. This independent verification ensures products meet or surpass pharmaceutical grade standards and are free from oxidation and contaminants.
For Omega-3 supplements, the brand prioritizes the natural triglyceride form, which research indicates is absorbed more effectively by the body compared to ethyl ester forms. The fish oils are sourced from wild, cold-water fish, and undergo organic filtration and triple purification processes. Products are formulated without common allergens or artificial ingredients, reflecting a dedication to clean supplements.
The Role of Key Nutrients
Omega-3 fatty acids, specifically EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), are polyunsaturated fats with broad roles in the body. These fatty acids are components of cell membranes, supporting cell health and communication between brain cells. They contribute to brain function and development across all life stages.
Omega-3s also contribute to heart health by helping to reduce triglyceride levels, slow plaque buildup in arteries, and may slightly lower blood pressure. These fatty acids also reduce the production of molecules linked to inflammation in the body.
Vitamin D plays multiple roles in human health beyond bone health. It is necessary for the body to absorb calcium and phosphorus, which are important for building and maintaining strong bones. Without sufficient vitamin D, bones can become soft, thin, or brittle. Vitamin D also supports immune system function, as its receptors are present on immune cells, including B cells, T cells, and antigen-presenting cells. It influences both innate and adaptive immune responses. Deficiency has been linked to increased susceptibility to infections and may be associated with autoimmune conditions.