HERS is a telehealth platform offering personalized health and wellness products specifically for women, focusing on concerns like hair loss, skin issues, and mental health. As part of Hims & Hers Health, Inc., the company uses online consultations with licensed providers to prescribe and ship treatments directly to the user’s home. Understanding the monthly cost requires dissecting the subscription-based structure and the varying price points across different product categories.
Understanding the HERS Pricing Model
The HERS financial structure uses a cash-pay, auto-renewal subscription model for most products and services. For prescription treatments, the cost is a single bundled price covering the virtual consultation, medication, ongoing provider check-ins, and free shipping. This all-inclusive approach simplifies the process by eliminating separate bills for medical visits and pharmacy costs.
Prescription services begin with a free online assessment to determine medical appropriateness. Once approved, the user enrolls in a recurring subscription, typically billed monthly or quarterly. Opting for a longer commitment, such as paying for a three-month supply upfront, often results in a lower effective monthly price compared to month-to-month billing.
The platform maintains transparent pricing, displaying the exact cost before commitment. This model bypasses the complexities of traditional health insurance, making the out-of-pocket cost predictable and fixed.
Monthly Costs for Skin and Hair Products
Monthly costs for hair and skin treatments are categorized based on whether the product contains a prescription-strength or a compounded active ingredient. Non-prescription 2% Minoxidil solution, a common topical hair loss treatment, can start as low as $15 per month.
Prescription hair treatments, which may include oral medications like Spironolactone, typically fall into the $30 to $45 per month range. Personalized topical Hair Blends are compounded formulas combining ingredients like Minoxidil with supplements such as biotin or ketoconazole, starting from around $35 monthly. The final price reflects the complexity and concentration of the tailored formula.
Skincare products targeting acne or anti-aging concerns follow a similar tiered pricing structure. Personalized prescription formulas, often including retinoids like Tretinoin, usually range from $25 to $75 per month. The cost depends on the active ingredients and their concentrations, and includes the formulation and ongoing virtual care from the prescribing provider.
Costs for Specialized Health Services
Specialized health services involving ongoing medication management carry distinct pricing tiers. Mental health services, covering anxiety and depression medication management, include the virtual assessment and the prescribed medication. The cost for these services, which often include common SSRIs like Sertraline or Fluoxetine, starts at approximately $49 per month.
This subscription is frequently billed as a quarterly charge, offering a slight discount compared to the monthly equivalent. The fee covers the medication supply, free delivery, and unlimited access to provider follow-ups for check-ins or dosage adjustments.
Sexual health services, such as prescription birth control, are among the platform’s most affordable offerings. Various types of birth control pills are available through a subscription starting from just $12 per month. This cost includes the initial online consultation, the prescription, and regular refills shipped directly to the user.
The weight loss program is a newer and more expensive category, offering both oral medications and GLP-1 injections. Oral medication kits, which may contain Bupropion and Metformin, start at $69 per month, usually requiring a 10-month upfront commitment. Compounded GLP-1 injectable treatments, such as Semaglutide, start at $199 per month, necessitating a six-month commitment paid in full at the start.
Variables That Influence Your Final Bill
Several factors can cause the final monthly bill to fluctuate from the advertised starting prices. The commitment length is a significant variable, as the lowest advertised monthly rates depend on a multi-month subscription paid upfront. For example, a $199 monthly rate for a GLP-1 injection requires the full six-month cost of $1,194 to be paid at the time of purchase.
The specific concentration or dosage of an active ingredient can also impact the price, particularly for brand-name or highly regulated substances. While compounded formulas often maintain a consistent price, brand-name medications like Ozempic or Zepbound are significantly more expensive. Users seeking these brand-name treatments should expect costs exceeding $1,700 per month, varying based on the specific strength required.
HERS primarily operates on a cash-pay model and does not bill traditional health insurance for its products or virtual consultations. The subscription cost is an out-of-pocket expense, though many services are eligible for payment using a Health Savings Account (HSA) or Flexible Spending Account (FSA). Initial promotional discounts for new customers also affect the first few months of service before the price reverts to the standard subscription rate.